Impact

Built the globally recognized brand from grassroots launch to world-wide recognition. Naming, brand story, visual identity and communications, the brand work blazed the trail in the fledgling smartphone market, making instant communication an everyday expectation.

Driving double digit year over year growth through global and vertical market expansion in the edtech space. Partnering with Sales to jointly achieve 167% quota attainment on new business and expansion within exiting accounts.

Elevated communication strategy to successfully secure and promote Series A and B funding of over $165M for scaling SaaS company in high growth stage.

Delivered elite customer-focused experiences to drive loyalty and growth resulting in a 98% retention rate, a 45.5 net promoter score, and hundreds of new customer advocates.

This full-scale SMB campaign for fintech start-up included long form content, ads, Sales plays, and drip follow-up. The campaign resulted in a 3x increase in pipeline, and a 23% Marketing contribution to opportunities.