About Us
We are a B2B marketing consulting company that helps start-ups to mid-size businesses with strategic planning and execution.
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Our Approach
We take a collaborative and comprehensive approach to ensure every aspect of your marketing is aligned with your business goals and objectives. We will keep your team in lockstep, coaching them along the way, so they grow as your business grows.
Our Results
We are committed to delivering measurable results for our clients. Through data-driven analysis and continuous optimization, we ensure that your marketing efforts are always aligned with your business objectives and are delivering the best possible ROI.
Our Philosophy
We believe that marketing is not just about generating leads and increasing sales, it's about building relationships with your customers. Our philosophy is based on creating meaningful connections with your audience driving long-term growth, and loyalty.
Our Experience
We have extensive experience working with start-ups and mid-size businesses across a variety of industries. We have helped our clients launch successful products, establish strong brands, and drive significant growth through effective marketing strategies.
Ivy Lee
Founder
Ivy is an experienced marketing executive with over 25 years of success building strong technology brands in the SaaS, telco, edtech, and fintech spaces.
With roles at Microsoft, BlackBerry, and Desire2Learn during their peak growth, Ivy’s experience marketing technology brands is unmatched. Ivy has been instrumental in leading marketing organizations in generating predictable demand that converts to revenue - scaling organizations for hyper growth from start-up to household name.
A valued leader at the executive table, Ivy bridges across organizations to align and drive high-performing teams towards shared business goals. She has a passion for coaching and supporting diversity and women in technology initiatives. Her passion projects include serving as a board member of the Central Ontario Chinese Cultural Centre and mentoring for various tech and non-profit organizations, including Social Venture Partners Waterloo Region.
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Graduating from the University of Guelph with an honours degree in Commerce, she continues her thirst for learning by picking up new skills, including the violin and watercolour painting. On the weekends, you can find her strolling through antique markets, and cheering on her favourite teams.
