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Proven B2B SaaS Marketing

Growing your business – and your team.

We help you make marketing a strength to crush your start-up and mid-size goals – while coaching your team along the way.

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Strategic Planning

 

Marketing plans, goals, and frameworks to set your team up for success.

Product Marketing

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Insight-driven ideal customer profile, positioning, and enablement to deliver meaningful value to your customers.

Brand & Identity

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Unique promise, voice, and identity to create connection and preference with your audience.

Communications

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Customer-benefit focused PR, social, and analyst relations to build trust in the market.

Demand Creation

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Full-funnel content and campaigns to drive market preference and growth.

How We Work

Discovery

We work with you to understand your business and go-to-market needs, meeting with your ELT, marketing team, and other stakeholders in product, sales, engineering, CX, and finance.

Planning

We create a unique marketing plan tailored to your specific needs. The plan includes structural recommendations, KPIs, deliverables, and resources required.

Execution

We provide hands-on support from coaching to full-scale execution. We use a data-driven approach to ensure that your marketing efforts are effective and efficient.

Why Choose Us

25+ Years of Experience
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Lean into our extensive experience growing start-ups to world-class brands. We've been there, and done that. We can help.

Real Results
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Rest at ease with marketing that demonstrates measurable ROI. We have the track record of building global brands, and driving growth

Hands-on Coaching
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Create a strong foundation for your team with real-time coaching to build their knowledge, experience, and confidence

“A talented creative force, Ivy's practice resulted in a ballooning of our sales pipeline by more than 3x."
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Corey Gross, CEO, Sensibill

"Ivy is great at envisioning solutions, identifying the path to get there and bringing teams together to tackle issues head on with successful results."
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Cheryl Ainoa, COO, Desire2Learn

"With her encouragement, guidance and support I grew more than I could have hoped. Ivy brought out qualities in me that I didn't think I had."
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Tina McAuley, Senior Manager, Desire2Learn

Get Started

The future just got brighter. Learn more about how our services can help you.

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Contact

LET'S CHAT

Are you ready to market your solution, but not sure where to start? Let's chat.

LOCATION

Silicon Valley North

Kitchener-Waterloo, Ontario

EMAIL

PHONE

CONTACT US

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© 2023 by Ivy Lee Co. All rights reserved.

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